Novelty Doesn't LastMonday, July 16, 2012 at 07:34 PM
So, it turns out that 3D is faltering. In fact, it's been phrased that the "3D bubble has burst." I, for one, am not at all surprised. Because 3D, at least in its current incarnation, is stupid, and it was only a matter of time before people began realizing that. Current 3D technology is only barely better than those silly red-blue anaglyph 3D glasses, and those were in the vogue for a bit before dying out, too. The problem is with novelty. As a species, we tend to latch onto things that are novel. That's cool, new things are typically interesting and different. So investigating them is certainly warranted. However, many executives and other such people don't seem to understand the difference between novelty curiosity and a long-lasting interest. Hell, even most people normally can't seem to effectively ascertain the difference, and are surprised when interest wanes. And I'm not just talking about 3D movies here.
Novelty is everywhere, and governs our actions all the time. As I said, as a species, we like new things. However, those new things often fail to be sufficiently interesting or beneficial or whatever else to keep us occupied after a time, and, as the saying goes, "the novelty wears off." We see this with relationships, with the so-called "honeymoon phase," or in new purchases, which lead to aptly labeled "buyer's remorse." New doesn't mean better, or more interesting, or more fun. It just means new. But people are consistently surprised when they grow bored or disinterested of these new things. We need to get better an distinguishing between new things that are beneficial, and new things that are simply new. 3D is not really beneficial; it costs more, it's shitty quality, makes everything darker and blurrier, and requires silly glasses and a precise viewing angle. Until it gets better, it's simply "new." However, a Holodeck level of 3D would definitely be both new and beneficial (and incredibly awesome). A new toy is simply new. A LEGO replica of Helm's Deep from The Lord of the Rings, however, is fucking fantastic. Making new friends or getting a girlfriend is simply new, getting along with said people is what makes it worthwhile. Learn to distinguish between that rush or endorphins you get from obtaining something new and the low-level dosages you get from finding something worthwhile.